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6. The Methodological Framework

Survey Research is a method for collecting and analyzing social data via highly structured and often very detailed interviews or questionnaires. (Berger, 2014, p. 248)

For the purpose of this research design, a survey methodology will be used to collect data.  The intended survey will be done via a self-administered questionnaire that will be distributed through an online platform. The purpose of choosing this design compare to other methods, for example, quantitative interviews, or quantitative content analysis is that the information gathered from the population will be a larger amount of data that will be easier processed.  Within this study and the factor that the phenomenon has not been dealt with in such a way, the capturing of greater numbers would assist in a more accurate and informative prediction in the future.

A self-administered questionnaire is an inexpensive method to gather data.  It is advantageous in essence that the questions can be very personal and also complex and detailed. (Berger, 2014). We have to factor in that as much as we hope for gathering plenty of data, the response rate might also below, thus not getting the amount of data that we are aiming for.

To answer the research question, analytical surveys will be of greater value for the purpose of the study as we intend to find out how the populations' behaviour was affected by the phenomenon, thus focusing on “why people behave the way they do?” (Berger, 2014)

The aim of a survey is to collect and analyze social, economic, psychological, technical, culture and other data. (Berger, 2014) Sample of the target population is drawn in such a way that it is representative of that population. (du Plooy, 2009, p. 108) Assumed that info obtained from the sample is valid for the general population.

The Characteristics of the population for this study mainly focuses on the factor that the surveyors must reside in South Africa during the time of the South African National Lockdown.  This is together as much data as possible from everyone affected by the National Lockdown in South Africa.



Comments

  1. delaine coolsOctober 31, 2020 at 8:59 PM

    Hi Lerissa, I do feel that the self administered questionnaire is the correct approach. It is cost-effective and will yield the required results in my opinion. The trick would be to ensure that the respondents feel compelled to respond and give their feedback.

    ReplyDelete

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